Designed to be a branding showcase, it sells top-of-the-line Levi’s merchandise.  Within the store are facilities for computerized 3-D customer measurements, shrink-to-fit tubs and stand-up dryers, and on-site demonstration manufacturing.  Architecturally, the renovation project features a four-story cylinder encasing the staircase and elevator, tall glass windows on the street fronts, doors trimmed in copper and bronze, and a copper sign modeled on the red Levi’s tab built into the corner.